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Female only ride-sharing service to launch in Toronto

An all-female ride-sharing app, is scheduled to launch in Toronto on Friday.



Melissa Lopez | The Avro Post

An all-female ride-sharing app will launch in Toronto on Friday.

DriveHer is the latest addition to ride-sharing apps such as Uber and Lyft, however DriveHer is built “for women, by women.”

The service will provide female-only drivers to female passengers in the attempt to make women feel more comfortable and safe while using transportation services.

Founder, and Ryerson alumni, Aisha Addo says she was inspired to create the service after being involved in a unsafe situation with a driver.

“Personally I had a similar scenario I ended up having to call a friend to stay on the phone with me.”

Addo says the app includes a security feature that provides safety tips and an immediate call for help if the passenger or driver is feeling uncomfortable at any point during the ride.

“This allows for people to really report incidents quicker and it gives us [DriveHer] the opportunity as a company to investigate right away.”

Aside from providing a safe ride home for passengers, DriveHer doesn’t apply surge charges during peak times. Instead, passengers are offered a flat rate for a more affordable ride.

Addo also founded Power to Girls, a not-for-profit organization that works to empower Afro-diaspora girls in the GTA and worldwide. They provide extracurricular activities, and communal support through mentorship programs.

DriveHer will be available to download for Friday afternoon on all IOS and Android app stores.

Image from Toronto Star.  

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