Keerthiga Vijayapalan | The Avro Post

Snapchat loses $1 billion USD in market value following controversy surrounding an ad featuring Rihanna and Chris Brown, making light of domestic abuse.

The Snapchat ad for the game “Would You Rather” asks users if they would rather “Slap Rihanna” or “Punch Chris Brown.”

The two in question have previously been in a relationship, ending in 2009 when Brown assaulted her in his car.

Rihanna has responded on her Instagram story, criticizing the app saying “I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t [sic] dumb!”

Snapchat has removed the ad and issued an apology saying the “advertisement is disgusting and never should have appeared on our service.” The company has also connected with the National Network to End Domestic Violence for staff training.

The singer has persisted, saying “ you let us down! Shame on you. Throw the whole app-ology [sic] away.” Urging fans to delete the app in solidarity,

Many have taken to social media questioning the insensitive content, and condemning Snapchat.

The app faced an earlier loss in February due to redesign backlash. With another celebrity, Kylie Jenner, tweeting about not using Snapchat anymore.

Stocks for Snapchat have dropped 4 per cent since Rihanna’s statement, almost 10 per cent less than last month’s shares.

More details to follow. Image from Heightline

Written by Keerthiga Vijayapalan

Keerthiga Vijayapalan is a third-year journalism student at the University of Guelph-Humber.

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