Eli Ridder | Report

The University of Guelph-Humber’s First Year Experience program that helps new students transition to post-secondary life appears to have received new branding, separate from Humber College’s brand. 

A Facebook profile, not a page, has been adding university student leaders with a diamond logo that is new, although the GH version of the Humber program for the FYE program did not appear to not have its own branding previous to this logo.

A former student leader told The Avro Post that the account is managed by several student and Student Life staff at the university, and that the profile is used to administer the public pages of the university on the social media network.

Although a different colour scheme, the FYE logo is similar in style to the Academic Reform Group, an independent campus-based organization focused on advocating for academic policy and student government at Guelph-Humber.

The ARG announced their logo in the midst of the winter semester on Mar. 15 and the FYE Facebook profile posted their image on June 1.

Screen Shot 2018-06-08 at 8.27.41 AM.png
Logos of the ARG and FYE 2018

The Avro Post has reached out to the FYE Facebook profile and the University of Guelph-Humber to confirm if the account, and the subsequent branding, is legitimate ahead of the fall 2018 semester coming in September.

The account is public and a friend request can be sent, but all other university, club and society social media accounts are Facebook pages instead of personal profiles, which easily allow anyone on Facebook to follow and get updates.

The FYE profile is identified as female.

More details to follow. Images from The Avro Post, Academic Reform Group and FYE.

Written by Eli Ridder

Eli Ridder is a freelance journalist. He founded The Avro Post in October 2017. He writes for Breaking911 and Guelph Politico, among others. Feel free to connect at ELIRIDDER@ICLOUD.COM or at ELIRIDDER.CA

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