Eli Ridder | Report

At least one variety of cannabis beer is coming to Canada next year, in the form of a a new company called Truss, set up in a partnership between the popular Molson Coors Canada and pot maker HEXO Corp., based in Quebec.

Molson Coors 2

Once THC edibles are legalized in Canada, which Ottawa says will happen next year at some point, Truss aims to be one of the first on the market with “non-alcoholic, cannabis-infused beverages for the Canadian market following legalization”.

“We will be in a ready-to-go position and, you know, one of the first on the playing field as the market opens up,” said Mark R. Hunter, the chief executive of Molson Coors Brewing Co., the company behind Molson Canadian beer, as reported by CTV.

Mr. Hunter estimates that the cannabis market could be valued between $7 billion and $10 billion, and about 20 to 30 per cent of that would come from pot beverages, valuing the niche market at $1.5 billion, even on the low end of Hunter’s projection.

The company is well on its way researching what drinks it will offer and more details will come early next year, and expectations are that it will boost the value of the already booming Molson Coors Canada and its holding company Molson Coors Brewing.

It is unclear where one would find pot beer, whether it be from Truss or anyone else, because brick-and-mortar Ontario Cannabis Stores are not up and running until next year and the LCBO alcohol locations will not sell anything pot.

As for students, a cannabis ban continues on Humber College and the University of Guelph-Humber campuses. Groups like the Ontario Students for Sensible Drug Policy are pushing for more liberal regulations on pot, but there has been no action yet.

The Avro Post has reached out to IGNITE for comment on the future of drug policy on campus, but there has been no response thus far. As for alcohol on campus, well, our LINX bar disappeared some years ago and hasn’t returned.


Second image from Molson Coors. 

Written by Eli Ridder

Eli Ridder is a freelance journalist. He founded The Avro Post in October 2017. He writes for Breaking911 and Guelph Politico, among others. Feel free to connect at ELIRIDDER@ICLOUD.COM or at ELIRIDDER.CA

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