The Avro Post uses a Style and Format Guide so our journalism can remain consistent.
The Post uses the Canadian Press Style Guide.
This page consists of the Website Articles and Social Media sections. Scroll down for the Social Media section.
Top five mistakes
- One to nine is spelled out, 10 and up are numerical.
- Using CP Style means there are dots for time, but NATO can be spelled out.
- U.S. not US, and on first mention spell out United States/United Kingdom/United Arab Emirates etc
- Leads are bolded
- Paragraphs are only one or two sentences, leads are only one sentence
Title | Short and concise
- The title of any article must be short and concise. Using short forms for countries were appropriate is encouraged and writers must use only the last name of an individual, leaving titles out.
- Titles are in sentence style. Thus, anything that wouldn’t be capitalized in a sentence will not be capitalized in the title.
- Titles as a general rule should not be longer than five to seven words.
Examples | “U.S. sends troops to Syria” | “Indian PM launches investigation” | “GH students hold rally”
Image | HD and cited
- Every article published must have a Featured Image due to modern day media standards, and the image must be a “high definition”, or high quality image of 1280 x 720 or more.
- At the end of an article, insert a divider (looks like “–” in top menu) then write More details to follow. in italics.
- After that, write the image citation also in italics: Image 1 of ___________ from ____________.
- Then highlight Image 1 and press the Insert/edit link button in the menu to add in the link for the image, which is not the link found on the Google Search engine but when “View image” is clicked.
Author(s) | Do not forget
- Have the author or authors cited as such: First Last | The Post
- Make sure the author citation is the top line in the article
- There must be a new paragraph for the lead, which comes after the author citiation
- This is not bolded
Lead | Most important in one sentence
- The lead is the first sentence in an article and stands alone as its own paragraph.
- The lead is the most important part of a news story, according to Purdue.
- Suggested reading: Purdue on leads
- Leads have the most important factors of the who, what, how, why and where
- Leads must be bolded
Excerpt | Very important
- An excerpt is published with every article, however is it not needed right away if it is a breaking story
- An excerpt can just be the lead copy and pasted, but originality is far better
- Add an excerpt via the More Options menu in the settings of an article
- More on what an excerpt is here
Time | Basic style
- Time is published with the [hour number]:[minute(s)] [a.m./p.m.]; except if it is a solid hour time, then minutes are not recorded
- Time is recorded in E.T., or Eastern Standard Time. If the story is outside the time zone of ET, then write “local time” or its specific time handle such as “P.T.” for “Pacific Time”.
- Never publish “yesterday”, “today” or “tomorrow” unless it is in a quote, and even then, if the writer can avoid it that is the preferred action. Instead publish “Friday”, “Saturday” or “Sunday”.
- Using day descriptors are acceptable: such as Saturday morning, afternoon, evening or “late on Saturday”.
Examples | 2:40 p.m. | 8 p.m. | 8 a.m. local time | 11:08 a.m. PT | Saturday morning
Date | Short and clear
- Dates when including months are published as [month short form]. [#]
- Dates when just publishing the month or month and year are stylized as such: [month full form] and [month full form] [year]: comma not needed
Examples | Nov. 30 | Aug. 20, 2020 | February | March 2020
Quotes | Specifics are key
- When first quoting an individual, their full name must be published. In further use, last names, titles or obvious descriptors can be used.
Examples | This article is an example of following the Style Guide in regards to quotes.
Money | Specifics for digits
- No money in titles unless it is integral; if there is monetary value in the title use below styles.
- $1 million, $1 billion, $1 trillion are allowed beginning, end or middle of sentence.
- $1.80 for any value with cents; no cents then it follows the rule of numbers in articles: if less than 10, it is nine dollars, two dollars etc
- $10 or higher; $100; $1,000 etc only cents if needed
- If value is not being listed in Canadian Dollar, then specify; $8.80 USD or nine dollars USD
Examples | Two dollars | $2.80 | $9,999 | $99,999.80 | $1 million | nine dollars USD
People | Full title and name
- First time an individual is mentioned, spell out full title; unless in the rare circumstance a lead is very full, then shorten titles of others but lengthen them soon after in the next mention.
- Spell out abbreviation of country in first mention; unless the sentence includes the full country name within it already, if there are two mentions of an abbreviated state then put the full version with the leader unless it does not flow well. For example: United States President Donald Trump ordered the US Navy to carry out drills at the Japanese port on Saturday in a show of force.
- Full title on first mention; “Mr” on second, if woman, no need; just last name and other descriptors on other mentions; the full title can be used again if it is appropriate. For example: Canadian Prime Minister Justin Trudeau; Mr Trudeau; Trudeau.
Examples | United Kingdom Prime Minister Theresa May | May | British PM | leader
Special | Terms and more
- The GH Post uses Daesh (IS) on first mention of ISIL (ISIS etc); so-called Islamic State on second; Daesh or other descriptors such as militants on third and so on. In titles, use Daesh.
Breaking | Short, concise
- A breaking alert on Twitter goes as such: “BREAKING: Explosion rocks Baghdad with police responding to reports of destroyed buildings” with no period.
- Next thing is publishing a breaking article online with the breaking image.
OR, it can be done differently….VISIT the Twitter Guide
For quotes in social media use “double”
As for Instagram and Facebook, there is no guide. Feel free to post on the accounts.